150 Marketing Terms Every Newbie Marketer Should Know

150 terms in marketing

By Damaris Okino When I first transitioned into the world of marketing, I was confused by the way  People were throwing around words like “SEO,” “CTR,” and “URL,” so casually, and I had no idea what they meant.  I remember sitting in a meeting, nodding along as I understood, while secretly Googling terms under the […]

What is Content Writing? How to Become a Content Writer in 2025

What is content writing

Becoming a Content Writer isn’t just about smashing your keyboard and hoping something profound comes out—it’s about crafting narratives that inform, entertain, and convert. It’s the secret sauce behind business success, brand loyalty, and the reason you bought that air fryer you didn’t need (admit it).  Over my years in the industry, I’ve watched content […]